PRIDE+GROOM
All-Natural
Dog Shampoos & Conditioner
PRIDE+GROOM




















Regular price $49.90
PRIDE+GROOM's line of all-natural, non-toxic, coat-specific shampoos and coat care is rooted in our appreciation and love for dogs. Because these creatures put their trust in us, we've put a great deal of research and thought into creating products that let us care for them, their coat and skin, in a way that is natural, nurturing, and healthy. Well-curated, high-end ingredients, a fresh signature scent, and true ease of use with our unique applicator tip, ensure a grooming experience that is effective, safe, enjoyable, and bonding.
Our ingredients shine. Literally. We’ve culled them thoughtfully and with purpose from all across the world, all from nature, with clear and proven benefits that you and your dog can see and feel. Every PRIDE+GROOM formula contains its own unique blend of essential oils and sustainable ingredients chosen for your dog's specific coat and skin type.
- all-natural and non-toxic
- fresh signature scent
- no parabens, sulphates, silicones, toxins, dyes or gluten
- unique applicator tip for one-handed usage and less wastage
- finish with The Final Coat Conditioner and Proud, The Scent
- 16 oz
Kindly click the tabs below for details on each product.
THE SHEDDER SHAMPOO
Don't take this the wrong way. "The shedder" just means your dog has fur instead of hair. Because that can mean more loose fur and often dander, The Shedder is formulated to moisturize and nourish both the coat and the skin beneath.
- reduces shedding and soothes skin
- formulated with coconut oil, avocado oil, vitamin E, flaxseed oil, jojoba seed oil and aloe
Great for Australian Shepherd, Beagle, Bernese Mountain Dog, Border Collie, Chihuahua, Chow Chow, Collie, Dalmatian, German Shepherd, Golden Retriever, Labrador Retriever, Newfoundland, Old English Sheepdog, Pomeranian, Pug, Samoyed, Sheltie, Shiba Inu, Siberian Husky + Welsh Corgi.
INGREDIENTS Aqua, Lauryl Glucoside, Sodium Lauroyl Sarcosinate, Disodium Cocoamphodiacetate, Sodium Lauroyl Lactylate, Cocamidopropyl Betaine, Glycerin, Glycerin Aqua Althaea Officinalis Root Extract, Phenoxyethanol, Ethylhexylglycerin, Persea Gratissima (Avocado) Oil, Cocos Nucifera (Coconut) Oil, Linum Usitatissmum (Flax) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Fragrance, Xanthan Gum, Tocopherol, Melaleuca Quinquenervia (Niaouli) Oil, Aloe Barbadensis Juice Powder, Citric Acid.
THE NON-SHEDDER SHAMPOO
If every dog has its day, today is it. With healing, nourishing and shine-inducing properties, The Non Shedder shampoo is formulated specifically for your beloved, non-shedding dog with all-natural ingredients and a fresh signature scent.
- hydrates and smoothes coat and skin
- formulated with coconut oil, avocado oil, vitamin E, calendula extract flaxseed oil, jojoba seed oil and lavender
Great for Affenpinscher, Coton de Tulear, Schnauzer, Basenji, Lhasa Apso, Shih Tzu, Greyhound, Maltese, Silky Terrier, Bichon Frise, Havanese, Wheaten Terrier, Brussels Griffon, Welsh Terrier + of course all the Poodle mixes from the Cavapoo to the Bernadoodle.
INGREDIENTS Aqua, Lauryl Glucoside, Sodium Lauroyl Sarcosinate, Disodium Cocoamphodiacetate, Sodium Lauroyl Lactylate, Cocamidopropyl Betaine, Glycerin, Glycerin Water, Calendula Officinalis Flower Extract, Glycerin Aqua Althaea Officinalis Root Extract, Phenoxyethanol Ethylhexylglycerin, Persea Gratissima (Avocado) Oil, Cocos Nucifera (Coconut) Oil, Linum Usitatissmum (Flax) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Aqua Glycerin Helichrysum Stoechas Flower Extract, Hydrolyzed Quinoa, Lavandula Angustifolia (Lavender) Oil, Fragrance, Xanthan Gum, Tocopheryl Acetate, Melaleuca Quinquenervia (Niaouli) Oil, Aloe Barbadensis Juice Powder, Citric Acid 50% Solution.
THE SENSITIVE ONE SHAMPOO
Aw. There's always one in the bunch, and for your sensitive one, something a little more calming might be in order. The Sensitive One is formulated with ingredients aimed to soothe and regulate the skin and follicles of these gentler souls so they can get to the business of dogging in comfort and peace.
Great for older dogs, dogs with sparse fur or hair and/or reactive skin, dogs who get bathed more often than others, and of course, puppies. Soothing ingredients like quinoa and calendula and a lighter version of our scent make for a mild yet effective cleansing for these often gentler souls.
- soothes and nourishes coat and skin
- regulates skin + follicles
- formulated with coconut oil, avocado oil, vitamin E, calendula extract flaxseed oil and jojoba seed oil
INGREDIENTS Aqua, Lauryl Glucoside, Sodium Lauroyl Sarcosinate, Disodium Cocoamphodiacetate, Sodium Lauroyl Lactylate, Cocamidopropyl Betaine, Glycerin, Glycerin Water Calendula Officinalis Flower Extract, Glycerin Aqua Althaea Officinalis Root Extract, Avocado Oil, Coconut Oil, Flax Seed Oil, Jojoba Seed Oil, Phenoxyethanol, Ethylhexylglycerin, Water, Glycerin, Helichrysum Stoechas Flower Extract, Hydrolyzed Quinoa, Fragrance, Xanthan Gum, Tocopherol, Niaouli Oil, Lavendula Angustifolia Oil, Aloe Barbadensis Juice Powder, Citric Acid.
THE FINAL COAT CONDITIONER
Finish the job right. After lathering your pup with PRIDE+GROOM shampoos, there's no better way to seal in some long-lasting shine and manageability than with good conditioning. The Final Coat uses superior, all-natural ingredients which untangle and nourish any coat, no matter who's wearing it.
- detangles effortlessly and adds shine
- formulated with marshmallow root, lavender, sage and safflower seed oil
INGREDIENTS Aqua, Lauryl Glucoside, Sodium Lauroyl, Sarcosinate, Disodium Cocoamphodiacetate, Sodium Lauroyl Lactylate, Cocamidopropyl Betaine, Glycerin, Glycerin Water Calendula Officinalis Flower Extract, Glycerin Aqua Althaea Officinalis Root Extract, Phenoxyethanol Ethylhexylglycerin, Persea Gratissima (Avocado) Oil, Cocos Nucifera (Coconut) Oil, Linum Usitatissmum (Flax) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Aqua Glycerin Helichrysum Stoechas Flower Extract, Hydrolyzed Quinoa, Lavandula Angustifolia (Lavender) Oil, Fragrance, Xanthan Gum, Tocopheryl Acetate, Melaleuca Quinquenervia (Niaouli) Oil, Aloe Barbadensis Juice Powder, Citric Acid 50% Solution.
DIRECTIONS
SHAMPOOS
- Brush coat.
- Run water until room temperature.
- Using P+G cone-shaped tip, squeeze shampoo into coat, working into gentle lather.
- Rinse well.
- Apply THE FINAL COAT and work through fur with fingers. Let sit for as long as possible.
- Rinse well.
- Towel dry.
- Air dry or use low temp setting on hairdryer.
- Compliment dog on patience and gorgeousness.
- Go for walk.
- Receive praise.
CONDITIONER
- After shampooing, work The Final Coat into coat.
- Let sit for as long as possible.
- Rinse well.
- Towel dry.
- Air dry or use low temp setting on hairdryer.
- Set and style as usual.
- Grab diamond studded leash.
- Brace for paparazzi.